Corporate Mission

Making Homes Healthier and Cities More Beautiful

Man and nature form a single community. Man must respect nature, submit to nature, and protect nature. Only by following the laws of nature can we effectively prevent the development and utilization of nature from going astray. Harm to nature will eventually become human to man, which is an irresistible rule.

The modernization that China seeks is one characterized by the harmonious coexistence of man and nature and in line with ecological civilization. It is important to create more material and spiritual wealth to meet the growing needs of the public for a higher quality of life; it is equally important to build a more beautiful environment to meet the growing ecological needs of the public. In the process of building a modern country, we must consistently give priority to conservation, preservation and restoration of nature, and create resource-saving and environmentally friendly spatial layouts, industrial structures, production modes, and ways of life. Only by doing this can nature regain its tranquility, harmony and beauty. Therefore, 3TREES must closely follow the national development strategies and the requirements of harmony between man and nature. Through its products and services, 3TREES makes homes healthier and cities more beautiful, meeting the aspirations of the public for a beautiful and healthy life. This is the core mission established by 3TREES in response to the developmental trend of the times; it also reflects the value of 3TREES’existence in the world.

Making Homes Healthier

The living environment exerts a subtle, lasting influence on our health. To build a healthier living environment for the public has always been 3TREES's mission for humanistic care. Everyone has a home and to make it healthier is to make everyone healthier. It reflects 3TREES's commitment to the wellbeing of the world and is a positive response to the growing aspirations of the public for a higher quality of life. 3TREES explores healthy lifestyles from the perspective of the home environment. It has created health ecology science and taken the lead in setting new health standards for the industry. Moreover, it spreads health concepts by providing healthy products and services; it does its utmost to ensure the health of all homes, all people, and all painting workers.

—Setting New Health Standards: The kind of health championed by 3TREES follows established rules and is evidence-based. With the rapidly increasing use of green building materials and consumer demand for healthy and eco-friendly products, 3TREES has been actively involved in the formulation of product standards in the coatings industry, and in the process, it has introduced five new sets of “Health+” standards. The product health indicator requirements that 3TREES have established, followed and promoted not only exceed national standards but also advanced international standard requirements. The tried-and-tested “Health+” standards, established by 3TREES by referencing and comparing the advanced standards of the U.S. and Europe, have contributed to the transformation and upgrading of the coatings industry as a whole.

— Offering One-Stop Healthy Products: Products constitutes a direct channel of dialogue between the enterprise and its customers. 3TREES regards “healthy, natural and green” as the core attributes of its products. Taking the supply of healthy products as the foundation of its survival and development, 3TREES has rolled out a wide range of products conforming to the “Health +” standards, including emulsion paint, exterior wall paint, wood lacquer, art paint, diatom ooze coating, putty powder, waterproof materials, interface agents, seaming agents, tile adhesives, white glue, and other products used in home decoration. Customers enjoy one-stop purchasing of 3TREES products as they can buy everything they need; they can make sure that their homes are healthy on both the inside and the outside and everywhere from wall surfaces to desktops.

— Providing Customized Total Home Service for “Immediate Move-in”: It’s 3TREES's conviction that what customers purchase is not just a healthy product, but importantly a healthy culture and a healthy lifestyle, which is built on service. 3TREES's customized total home service system for “Immediate Move-in” is endorsed by its brand, tied to clean delivery, underpinned by after-sales quality assurance, and charged by square meter. There are products for both new home decoration and old home repainting. They not only ensure the health of construction workers but also save customers from the trouble that often comes with the choice of coatings and workers and help them keep their homes in a clean and neat condition during decoration. Thus, workers enjoy their work and customers have peace of mind and no healthy concerns.

Making Cities More Beautiful

With the increasing popularity of green, eco-friendly, energy-saving and low-carbon concepts, the steady progress of new urbanization, and the popularization of green buildings, it is incumbent on 3TREES, as an outstanding corporate citizen, to contribute to the creation of more beautiful cities and a beautiful country. To this end, internally, 3TREES is building green factories, while externally, it is offering high-tech low-carbon eco-friendly colorful building coatings to spruce up the appearance of buildings and beautify cities.

— Building More Beautiful Enterprises: Beautiful enterprises are part of the landscape of cities and their draw cards. Beautiful cities and beautiful China should start from beautiful enterprises. 3TREES incorporates the concept of ecological civilization into its industrial park planning and construction, enabling its facilities to blend perfectly into the landscape. Its head office features 24 fascinating scenes, including a “car forest”, an ecological parking shed, century-old litchi trees, “Cape of Good Hope”, and “Angling Platform”. Its green production lines are free of pollution throughout the process from product to production and to consumption. With the chirping of birds and the humming of machines harmonized, 3TREES is dubbed “an enterprise of intoxicating beauty” and is recognized as one of the biggest draw cards of its home city. All 3TREES factories have been built in strict adherence to the head office’s construction philosophy, demonstrating the company’s commitment to doing its part for the “Beautiful China” program.

— Giving the Cities a Facelift: With the increasingly stringent requirements for the safety, eco-friendliness and energy efficiency of buildings, coatings are replacing ceramic tiles and stone as the main material for buildings’ exterior walls, becoming the “beautician” of the cities and the dominant material in the construction of passive houses. Through technological innovation, 3TREES has developed various imitation stone paints, such as tinsel stone, texture paint, real stone paint, and rock sliver paint. Its other innovative products include: “wall-cleaning and smog-removing” coating, which can remove smog and clean itself; light-deflecting paint with a heat insulation function; and a color matching system with rich colors. These products not only allow buildings’ exterior walls to have a color mimicking that of natural stones, but also reduce the construction costs of exterior walls and endow them with the functions of heat insulation, energy conservation, and air regulating. The resulting landmark buildings make the cities more beautiful and the air more refreshing.

— Building a Beautiful China: “Crystal-clear streams and verdant mountains” are as precious as gold and silver. China in its natural condition must be tranquil, harmonious and beautiful. 3TREES not just contributes to “beautiful China” by building a beautiful enterprise and sprucing up the cities. It also embraces the principle encapsulated in the saying that “IMITATION OF NATURE” and constantly introduces innovative products which consume less natural resources, in order to better preserve natural resources and the ecological environment. To draw more attention to environmental degradation and air pollution and to advocate sustainable development modes, 3TREES spares no efforts to help advance the “Mother River” conservation program, desert control, air quality improvement, development of intoxicatingly beautiful countryside, targeted poverty relief operations, and other charitable programs. All such efforts are aimed at awakening the conscience of more people and inspire more entrepreneurs to contribute to the improvement of the environment on which people depend for their survival.